Client

Since 1995, AIS has hosted the largest student-run fashion show in the Pacific Northwest. The event provides students from all AIS degree programs the opportunity to implement and present their skills and creativity, and to build lasting and collaborative relationships. Students practice and develop valuable competencies, such as project management, leadership, and long-term planning and organization, through executing a quality, staged event. The annual fashion show also allows AIS students to foster relationships within the professional and nonprofit communities, and to educate prospective students on the quality and value of its programs.

 

Opportunity

ReDress, the 20th annual fashion show of The Art Institute of Seattle, presents student collections that empower women to continue to push political, cultural, and social issues with equality, strength, and the courage to be themselves. We are students with a passion for fashion and the retail industry. We are comprised of fashion designers, fashion marketers, graphic designer, and photographers working together to make the event come together.

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Solution

Created event branding and collateral including logo, identity system, emailers, social media posts, tickets, and printed marketing collateral.