Client

The Crahart Family Winery is located in the California Napa Valley Area. They're new to the wine industry and getting ready to pick their wine grapes and have them start maturing in their barrel.

 

Opportunity

The Crahart Family wants to create a mid-range priced wine that will be sold online at first on Nakedwine.com then eventually in stores as well.

 

Solution

Create a wine brand that is eye-catching in an online atmosphere. Have it be able to carry over through various varietals. While also creating an ad campaign to promote the new wine.